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BEAUTIFUL AND FUNCTIONAL FOUTAS FOR THE BEACH, TRAVEL, AND HOME
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Model on the beach with flying fouta

MATERIALS & SUSTAINABILITY

Our investment in artisans and commitment to heritage handweaving techniques in Tunisia are a core part of our sustainability approach. Our weaving process requires zero electricity or water and we produce small batch collections to limit excess inventory. But one key aspect remains elusive - sourcing truly sustainable raw materials.

Cotton and linen are not native to Tunisia so we rely on deadstock yarn - essentially, unused cotton and linen yarn imported by major clothing brands that manufacture locally. On the one hand, we love this approach because we are upcycling yarn that could end up in landfills, thus engaging in the most sustainable practice possible in this area.

Our ultimate goal is to source cotton from regenerative family agriculture practices, giving us full control over our supply chain while contributing to soil regeneration and more resilient farming and food systems. As we learn more about how to reach our dream supply chain and how difficult that can be for a small business with ambitious environmental responsibility goals, we invite you to join us here on this adventure as we tackle these challenges and bring you news on your earth-friendly textiles. 

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